There’s nothing quite like summer in New York.
Free movies in the park, the joyous hum of ice cream trucks and spontaneous beach trips.
In summer everyday is an adventure, especially when you’re with your friends—the people
who give you confidence to really be yourself.

For this concept, we tried to capture the spirit of summer through a fun and fresh lens from a range of diverse Gen Z talent. Product-forward and shot in studio, we’ll play with interesting compositions and colorful backdrops while also spotlighting the craftsmanship of our product.

Video content will be talent focused, with prompts that lean into a fun, light narrative.