The Coach July 2023 campaign was shot at the iconic landmark Luna Park in Coney Island, New York. With just a two-hour window, we captured all the shots and created two separate videos, each with its own storyline tailored to the talents involved. The campaign skillfully blended iPhone self captures, cinema camera footage, and GoPro shots to narrate the perfect New York summer story along the shoreline. The result is a vivid and dynamic portrayal of summer fun, energy, and the unique charm of Coney Island.