As an extension of the Coach FW24 runway, we shot the Coach Outlet 2024 January campaign on the Upper East Side. The campaign's storytelling revolves around themes of friendship, seasonal change, mood, and more. Special moments like Valentine's Day are highlighted, celebrating love and connection in its many forms. The location was chosen to enhance the narrative, capturing the essence of camaraderie and the dynamic shifts of the seasons, embodying the spirit and style that Coach is known for.